The challenge independent investors pose to advisors
What would you like to know
- A recent Broadridge survey of investors found that 52% of them use self-directed brokerage accounts.
- About half of these investors use self-directed accounts exclusively; just over half also hire an advisor.
- Advisors must demonstrate their value to investors with client-centric tools,
A recently released Broadridge survey of 1,000 investors with $ 10,000 or more in investable assets found that 52% of them use self-directed brokerage accounts and about a third of them plan to increase their frequency. trading over the next 12 months.
Of those investors who have self-directed brokerage accounts, half use these accounts exclusively and just over half also work with a financial advisor. About a third of the 1,000 investors surveyed work exclusively with an advisor, and almost all investors (96%) who work with an advisor were satisfied with the relationship.
Among investors not currently using a financial advisor, 44% said they were likely to start working with a financial advisor within the next two years to reduce financial stress. Just over half of Millennial investors said they were likely to employ an advisor due to fears they were not on track to meet their financial goals.
“Everyday investors are demanding a say in when and how they invest and are increasingly focusing on financial planning, especially in the wake of unprecedented market volatility,” said Andrew Guillette, vice president of distribution knowledge, Americas, at Broadridge, in a statement. . “Financial advisors now find themselves at a critical time when they need to directly demonstrate their value by providing client-centric tools, products and advice. “
The survey found that across generations, investors prefer online or mobile apps for buying and selling assets and reviewing their financial accounts and for daily banking purposes and accessing financial education.