Polestar 2 presents innovative UX strategies
The winners of the top 10 UX of 2021 neighborhoods are revealed in random, non-alphabetical order, one per day until November 3. This is the sixth winner profile. The winning design teams will receive their trophies on November 17 during Automotive Technology Week in Novi, MI., where the winning vehicles will be exhibited.
Let’s face it, even our best friends sometimes give us too much information. The same goes for our vehicles. And that’s the last thing we want after spending all day staring at screens.
The battery-electric Polestar 2 – which comes from Volvo’s new brand of autonomous electric vehicles and parent company Geely – wins a 2021 Wards 10 Best UX award for automotive TMI resolution.
It does this with cutting-edge new approaches to vehicle user experience that dramatically embody three powerful strategies:
- Clean Scandinavian interior design.
- Adopt the idea of a “submissive interior”.
- Be the first in the industry to implement an Android Automotive OS infotainment system.
Despite a relentless enthusiasm for large screens and the ‘more is better’ philosophy, another school of thought is emerging that envisions vehicle interiors as serene Zen gardens with minimalist design and few distractions.
The “submissive interior” is a strategy that uses the power of sensors, artificial intelligence, voice commands and gesture controls to replace buttons and knobs. It also anticipates and automatically reacts to the wants and needs of the driver and occupants.
The Polestar 2 is at the forefront of all of these trends, using a clean Scandinavian interior design as a base, while the Android Automotive OS infotainment system runs the entire program.
Google virtual assistant – integrated into the vehicle (photo above) – allows functions to be controlled using natural voice commands, including navigation via Google Maps, air conditioning system, radio, phone, etc.
“I like the overall minimalist design with nice trim. I think it’s one of the best BEV interiors we’ve seen, ”comments judge Dave Zoia.
The car (photo above) does not waste time shocking you with its simplicity: it has no on / off button. A sensor in the seat detects when the driver enters and exits the vehicle and turns it on and off automatically. It’s a little strange at first, but then it’s, “Why didn’t anyone do that sooner?”
While Polestar was the first to implement the Android Automotive infotainment system, other automakers are now following in its wake – with good reason. Natural speech recognition and system reaction times are lightning fast.
“It’s one of the most intuitive and efficient human-machine interfaces I’ve ever encountered in a car,” said Judge Jim Irwin.
If you want to cut down on traditional controls and not have a gigantic touchscreen laden with virtual buttons on the center console, you need world-class voice recognition that not only works flawlessly, but also makes people feel so at home. comfortable using it they forget to use traditional controls. The Polestar 2 has it. Glory.
“Nice central iPad-like screen, really great on Google Maps. The gauges are clean, but minimal. Google’s voice recognition is the real difference here, ”Judge Zoia sums up.