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Home›Financial Advisor›Nigel Green, the expatriate entrepreneur

Nigel Green, the expatriate entrepreneur

By Todd McArthur
June 12, 2022
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A thread that connects many successful people is the simplicity of their business idea.

Think of the entrepreneurs who started a mega business from their bedroom or garage.

Facebook, Apple, Google, Hewlett Packard and Microsoft are small ideas that rise to the top despite the obstacles.

deVere Group, the international financial advisory giant, is another on the list.

The idea was to offer expatriates quality financial advice wherever they live. It was a missed trick for other financial firms focusing on country-specific advice that ignored the needs of expats and others with internationally mobile lifestyles.

Founded by CEO Nigel Green in 2002, the company has taken the world by storm in two decades to become a global leader in expatriate financial services, with clients in over 100 countries and funds under management exceeding $10 billion.

The truth about simple ideas is that many people can have them, but it’s the person who takes action who deserves the applause.

The early years

Nigel Green followed his father into the London-based financial services industry.

He spent 15 years learning the trade. During this time, he was crowned senior adviser to Liberty Life, which was no small feat since the firm had over a thousand advisers. Next is Royal Life, where Green was the UK’s most successful manager for several years before moving overseas.

Green remembers holding the top spot in sales for 37 consecutive months.

His work took him to Bermuda, where he was introduced to the expat community, and soon realized that the market had a huge gap that ignored expats.

He saw that expats needed a new kind of financial advisor. The potential was for an advisory firm that understood the possibilities and opportunities to save and invest across international borders.

“I hate losing,” he said. “I didn’t like working for poor managers, so I decided to start my own business with my ideas. If I had had good managers, I wouldn’t have done it. It wasn’t ambition that drove me, but frustration with how others wanted me to work.

deVere Group

deVere & Partners marked the beginning of the deVere group.

The Luxembourg consultancy was the first incarnation of what became deVere Group.

deVere & Partners became the deVere Group in 2002, when the latter’s first office opened in Hong Kong.

We started fast. I had people who liked working with me. Within months, we had offices in several countries. The goal was to be the best financial advisory group in the world. We always seek to be the best at everything we do,” Green said.

An honor roll has seen the company win countless prestigious awards from journalists and financial services industry peers. The awards cover all aspects of the industry, including service and innovation.

20 years the best

“deVere is a game-changer,” Green said. “We work with the best institutions to produce the best products for our customers. Nobody like us exists on the market. deVere is global, with a massive presence on every continent. We are resilient despite attacks from competitors. We have maintained our position as a leader in financial advice to expatriates for almost 20 years.

Green and deVere are constantly innovating. For example, the company is aiming for a new level of excellence in the digital age with a suite of apps to simplify saving and investing for customers.

But the most important change is to invest in cryptocurrency with a digital wallet for smartphone or tablet – deVere Crypto. Nigel Green is well known in crypto circles for his often controversial and outspoken comments on the future of digital currencies and blockchain.

So what motivates entrepreneurs like Nigel Green to push the envelope when they’ve already achieved so much?

Green explains, “For me, motivation starts with leadership. I seek to lead from the front. I strive to be brave, straightforward, direct, honest and hardworking.

learn every day

“Learning is another essential factor. Every day is a learning day. I can honestly say I haven’t had a single day without knowing more about the company, others, or myself.

“The deVere culture is also important. We always put the customer first, while trying to be adaptable, hardworking, energetic, professional and have a spirit of growth. »

To keep his promises, Nigel Green is not a person who stands still for long.

He constantly moves between deVere offices and harnesses the drive, ambition and enthusiasm generated by its managers and staff to innovate.

This desire to progress fuels deVere’s position as an adventurous fintech company. Besides the Crypto Wallet, deVere has developed Vault, a banking app; Catalyst, which helps customers save and invest and a host of apps that help track investment portfolio performance.

And as if that weren’t enough, Green owns a bank in Mauritius that handles asset management and investment banking.

deVere Group is today a veritable conglomerate with nearly 100 entities operating under the brand banner.

What’s next for Nigel Green?

Experience shows that Nigel Green is not a quitter. Although he is approaching retirement age, his routine of office visits around the world is relentless.

Expect him to continue to lead the deVere group for years to come and push forward with more innovative fintech solutions for clients.

Green sees fintech as the future of the deVere group. It promises that more innovative products and services are on the way. During this time, Green’s pioneer has seen his company take the lead as the largest and most successful fintech provider among international financial advisory organizations.

“No other company can come close to deVere in fintech development, innovation and implementation – and we’re just getting started,” Green said proudly.

Nigel Green, the expatriate entrepreneur

Does Nigel Green have a personal blog?

Yes, Nigel Green has a personal website and blog, but don’t expect to receive investment advice or treat his thoughts as a path to financial success. Instead, Green offers his opinions but invites comments, contradictions, and arguments from his readers.

“I hope to share my knowledge of this world; give my opinion on what is happening in the markets and economies and contribute my ideas on the direction I think the financial world is going or should go,” he said.

How do expats contact the deVere Group?

Expats looking for financial advice can message the deVere Group through the company’s website or get in touch directly with their local office.

Where is Nigel Green from?

Nigel Green was born in Britain in June 1959.

How does Nigel Green relax?

As CEO and founder of such a dynamic company, an international jet-setter like Nigel Green doesn’t have much time to relax. When enjoying his free time, he likes to maintain his fitness and diet by visiting the gym and running. Green combines fundraising for charity with his running – recently he helped raise just under £200,000 for the charity Support Ukraine.

How many expatriate customers does deVere have?

deVere Group has more than 100,000 clients worldwide and is the industry’s largest privately held financial advisory firm.

What’s next for deVere?

Nigel Green has already announced plans to create a website to trade NFTs (non-fungible tokens) and more fintech innovation with apps for smartphones and tablets.

Is Nigel Green just another wealth guru?

Although Nigel Green is an occasional motivational speaker, his philosophy is to buy things that make you rich, not things that make you look rich. In other words, don’t waste money you could invest to get rich, like courses offered by lecturers promising get-rich-quick solutions.

How can I find a job with Nigel Green?

DeVere Group job vacancies are posted on the company’s website along with recruitment information.

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