Mid-State Students Place in Top 10 Percent of World Competitions
By Patrick Lynn
Two teams of Mid-State students made it into the top 10 percent of a global marketing strategy competition.
The MarketPlace Live Simulation Competition is used by colleges and universities to assess marketing strategy skills. Mid-State students took part in the global competition as part of their Digital Marketing Comprehensive Course in May.
The competition consisted of three levels of simulation, with Mid-State students entering the Marketing Strategy Advanced level, the highest in the marketing category for that simulation.
The winning team, reaching the 99th percentile in the world, is made up of Samuel Bentz of Plover and Erin Harger of Stevens Point.
Brandon Schneeberger of Stevens Point, Jessie Rasmussen of Pittsville and Heather Fehrenbach, a Marshfield resident, hit the 94th percentile in the world, making it the second.
“Erin and I were quite surprised to find out how well we were doing,” said Samuel Bentz, digital marketing graduate this spring. “It was an intense experience, but I really loved that you felt like you were really running a business, and I found myself getting really competitive, trying to maximize returns for shareholders and expand market share. As a marketer in the digital space, this made it clear to me that you can do all the research and planning you want, but in reality the market will tell you what to do. It was an invaluable practical experience. “
The MarketPlace Live simulation requires each team to successfully execute a comprehensive business strategy in a changing marketplace using evidence-based decision making while ‘running’ an international 3D bicycle business for two years, competing with other teams as they use marketing strategy and tactics to make decisions and target five different markets. Students should synthesize data from various departments of the simulated business, use resource exploitation wisely, and demonstrate proficiency in integrating and applying concepts from different facets of the business. They also learn how to promote and price their products, as well as expand sales offices internationally and forecast sales for staff in those offices.
According to Debby Wallner, a Mid-State Marketing and Business Instructor, the MarketPlace simulation is played in the Digital Marketing Program Synthesis course to assess students’ ability to apply the concepts of the program. Achieving a top ten percent ranking demonstrates persistence, agility, problem-solving skills, analytical reasoning, and a good understanding of key business concepts. It also reflects an extraordinary business acumen and work ethic.
“At the end of the simulation, the students are so engaged in the competition that they forget they are enrolled in a class,” Wallner said. “I am so proud of these students. Their hard work has given them the knowledge, skills and ability to succeed in a digital marketing role, and these results confirm that their abilities can compete on the global stage.
According to its website, Marketplace Simulations is a family of over 30 marketing and business simulations designed for college business courses and executive business programs and used by tens of thousands of students in business programs. learning around the world. Market simulations allow learners to experiment with business strategies, test ideas and feel the consequences of their actions in a virtual business environment.
To learn more about Mid-State’s digital marketing program, visit mstc.edu/programs.