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Home›Problem Solving›Creativity means productivity. Here are 3 practices that stimulate both.

Creativity means productivity. Here are 3 practices that stimulate both.

By Todd McArthur
July 19, 2022
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While staying organized, mission-focused, and efficient are the cornerstones of productivity, nothing says these pillars should come at the expense of creativity. In fact, creativity is an increasingly valuable asset in the workplace, both individually and as a team. According to World Economic Forum, creativity is or is linked to nine of the 10 skills that world leaders say are essential for 2020 and beyond. Being creative builds problem-solving skills and increases trust and collaboration. Here are three ways to foster creativity in your business, starting today.

Instill autonomy and leadership

By giving your team greater responsibility and autonomy to complete projects, there’s a good chance more ideas will be generated and ownership instills a stronger sense of confidence in their skills. Danny Groner, Marketing Director at Forecast Labs, credits weekly one-on-one meetings with his manager as essential to his growth as a creative. Rather than running through a checklist or action items, Groner’s manager leaves him choose the agenda for each meeting.

“Because I’m leading the conversation, I can be the most creative,” Groner says. “He gives me direction without asking rather than direction with a request. This distinction is very important because during our weekly one-on-one meetings I am able to learn, rather than going through a to-do list.”

Groner added that the practice has given him confidence and strength in his skills and shows him how he contributes to big business rather than just “working in a vacuum.”

Related: 4 Daily Steps to Create Insane Levels of Focus, Confidence, and Productivity

Movement

Walking has long been one of the oldest and most trusted resources for fresh, free thinking. Steve Jobs believed in “walking meetings” with colleagues and collaborators to foster connection and creativity – and studies show he was right. A Harvard Medical School One study found that walk-meeting attendees are 5.25% more likely to be creative and 8.5% more engaged. Another one Stanford University One study found that walking increased creative thinking by 60%. The simple act of moving energizes the brain, regardless of its length or location.

“I can attest that my best thoughts are generated during or just after a walk! says Tracy Tilson, president and founder of TilsonPR, who added that her latest idea for a business venture came from a walk.

Related: Struggling to come up with creative ideas? Try doing this.

Leave room for failure

Failure is an integral part of any creative and business process. But admitting you’ve failed is hard work, especially in the workplace. By offering constructive and encouraging feedback – and allowing room for failure – individuals will learn from their mistakes and not feel discouraged from trying again.

“Once [employees] seeing, firsthand, the value of getting out what we call a “low-res prototype” and getting feedback from a key piece, and seeing how that directs the next step, people are starting to believe in this process,” says Graham Henshawexecutive director of the Alan B. Miller Entrepreneurship Center at William & Mary’s Raymond A. Mason School of Business, the W&M Management and business podcast. “[Innovators must have] an openness to risk… You are willing to take risks where you might fail, but you learn something from that failure and move on,” he added.

Related: 5 Ways to Unleash Your Entrepreneurial Creativity

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