Adapex expands publisher services with addition of Lindsey
NEW YORK, Aug. 03, 2022 (GLOBE NEWSWIRE) — Adapex, Inc. announces that Lindsey Colferai has joined the company as Director of Business Development. In this role, Colferai will focus on strategic growth and partnerships. Colferai joins the Adapex team after several years at LiveRamp, developing its Authenticated Traffic solution, the leading solution to help publishers capitalize on first-party data.
“Adapex is very pleased to have Lindsey on board,” said Andrew Moskowitz, chief revenue officer, Adapex, Inc. “His experience in adtech, understanding what publishers need in this complex space, will help Adapex lead our publisher partners through the post-cookie turmoil toward stronger data monetization and targeting strategies.”
“I’m really excited to join the Adapex team to push the boundaries of digital advertising even further,” says Lindsay Colferai. “Working with an industry-defining company to create the future of ad monetization is such an exciting opportunity.”
Colferai has over seven years of adtech publishing experience. She was part of a 15-person team acquired by LiveRamp to support publisher monetization and enterprise data acquisition. In this role, she grew LiveRamp’s omnichannel identity graph to volumes comparable to industry giants Facebook, Google and Amazon. Colferai was handpicked to be one of the first people on LiveRamp’s addressability team to lead identification efforts in 2019, even before Google’s 3P deprecation announcement. Under his leadership, this role has grown to encompass distribution partnerships to strategically grow the publisher network and reach.
“As Adapex looks to take addressability to the next level by bringing AI-enhanced first-party data and targeting to our publisher partners, Lindsey’s expertise in this area is critical,” shares Debra Fleenor , President of Adapex, Inc.
Adapex’s solutions and services include full advertising stack management, monetization strategy, revenue optimization, quality control and regulatory compliance (including online user privacy protection) . Adapex’s offerings are powered by our award-winning m4 Tech Suite™, which consists of four components, all plug-and-play:
- Matrix™: an analytics dashboard that collects and normalizes data from various demand and analytics sources into a single, transparent dashboard
- Merlin™: a custom wrapper for header bidding
- Magma™: On-page console for real-time optimization and troubleshooting
- Magnify™: automatic and immediate integration with identity solution providers
This technology is widely recognized by the industry, marking success in helping publishers achieve double and triple digit growth. The Adapex network represents over 1,000 sites, 400 million unique monthly visits and over 20 billion monthly impressions. Each of the more than 100 new sites that joined Adapex’s advertising network last year saw their ad revenue increase by 40-400%.
Adapex Award Winner m4 Tech Suite™ monetizes content across all channels and ad formats: desktop, mobile, CTV, in-app, video, native, rich media, and more. The combination of breakthrough technology and a team of experienced adoption professionals has resulted in 40-500% revenue growth for all publisher partners.
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Photo 1: Lindsey Colferai
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