Appetite Creative celebrates six years with B2B marketing success stories
As we celebrate Appetite Creative’s sixth anniversary in 2021, we think it’s important to look back and recognize some of our successful marketing stories – some of which have led us to be named Best B2B Company in the UK. United by Clutch in 2019 and 2020, as well as the best global B2B company in 2020.
The last six years of working with our clients on innovative projects have allowed us to understand how B2B marketing works and the best B2B marketing strategies for each of our clients. This allows us to tailor our marketing strategies based on a client’s industry, goals and budget.
By reviewing some of the best B2B marketing projects we’ve worked on in the past, we’re sure this article will give you a good understanding of the importance of B2B marketing, as well as how a professional agency can help you get started. achieve your goal. business goals in the most efficient manner.
Squirro: unifying branding for more success
As an international company specializing in cutting-edge technologies, Squirro realized that there was a clear disconnect between the brand image they were looking for and what was perceived by their target audiences and customers.
Squirro came to the conclusion that they needed a B2B marketing agency to change their public branding, ensure customers get the best out of the brand, and improve their customers’ digital journey online. .
As a result, their iconic – but outdated – squirrel character has been rejuvenated and adapted to the brand’s different areas of expertise, their website has been optimized for SEO, and the user journey has also been revisited to make the page a very responsive and efficient site. Platform.
Their new hybrid site is now responsive, functional on all devices and very engaging. The final result ? A tenfold increase in the number of visitors to the site. In addition to this, the harmony between the brand portfolio is now evident, as the colors displayed on the website and the business presentations are uniform. It helps to instill confidence and professionalism in the brand.
Learn more about Squirro by clicking here.
Hitachi Vantara: a new take on digital branding
Hitachi Vantara is a 100% subsidiary of Hitachi Ltd. Their role is to guide customers in solving their digital challenges. Over 80% of Fortune 100 companies trust Hitachi Vantara to help them with a variety of issues, from developing new revenue streams, unlocking competitive advantages and reducing costs, to improving business. customer experience and even the creation of social and environmental value.
When their marketing team came to us, they had a very simple – but singular – premise: The B2B brand should be revolutionary. Appetite Creative rose to the challenge and created a Marvel-style comic book representation of their internal manifesto. While Hitachi provided the initial screenplay, we brought their ideas to life using our fantastic design team and creative flair. The final result ? A unique comic that goes further while delivering an important message.
Comics has even been physically printed, providing additional impact.
Hybrid theory: developing a thought leader
Hybrid Theory wanted to communicate its position as an industry thought leader and expert in its field.
With this in mind, they wanted to strengthen their social media presence, increasing the number of subscribers and engagement on LinkedIn, Twitter and Facebook, in line with their new branding.
To help Hybrid Theory achieve its digital goals, we stepped in by managing social media. This involved creating and posting a wide variety of posts on topics such as:
Behind-the-scenes content called “Team by Nature” in every employee is presented to subscribers weekly
Upcoming event announcements
Notable dates – like the company’s 10th anniversary, for which Appetite created a celebratory video
Direct subscribers to Hybrid Theory opinion pieces on their website, supported by engaging illustrations and designs created by Appetite Creative
Engagement clicks and post impressions increased across all social media channels, with LinkedIn being the platform where Hybrid Theory performed the best. Hybrid Theory saw a more than 190% increase in post impressions and engagement. On top of that, they saw a 150% increase in clicks over the previous five months.
To learn more about Hybrid Theory’s social media marketing strategy, see the case study.
Cisco: unique video production
Cisco is the world leader in networks for the Internet. The multinational American technology conglomerate develops, manufactures and sells network hardware, software, telecommunications equipment, and other high-tech products and services.
The Cisco marketing team approached us with a clear vision. They wanted a professional video production agency in the UK that could produce a series of short interview clips that explained topics such as the benefits of bringing IoT into people’s lives.
To make those talking heads a little more visually interesting, we asked each contributor to “erase” their name and title from the screen and incorporate some pretty cool animations.
You can find one of the how-to videos by clicking on here.
Hire professional teams, get professional treatment
Whether you’ve always wanted to refocus your business branding, or maybe your startup is just getting started and looking for direction, Appetite Creative believes it can provide your business with a distinctive marketing solution.
Our years of experience working with clients from various industries ensure that we have the knowledge and skills to deliver the right results for your project. Get in touch with us today to discuss your next project.
Jenny Stanley is Managing Director of Appetite Creative.